{"product_id":"caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m","title":"Caderno Leuchtturm1917 Start-up Journal  A5 - Stone Blue - 100 g\/m²","description":"\u003cstyle\u003e\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Space+Grotesk:wght@400;500;600;700\u0026family=Inter:wght@400;500;600;700\u0026display=swap');\n\n  .su-stone-wrap {\n    --ink: #0f172a;\n    --char: #1e293b;\n    --paper: #ffffff;\n    --paper-soft: #f8fafc;\n    --line: #e2e8f0;\n    --gray: #475569;\n    --gray-2: #94a3b8;\n    --stone: #5b7c99; \/* Azul-pedra elegante *\/\n    --stone-soft: #e0e7ff;\n    --stone-dark: #334155;\n    font-family: 'Inter', sans-serif;\n    color: var(--ink);\n    max-width: 1040px;\n    margin: auto;\n    background: var(--paper);\n    line-height: 1.65;\n    overflow: hidden;\n  }\n\n  .su-stone-wrap h1, .su-stone-wrap h2, .su-stone-wrap h3, .su-stone-wrap h4 { font-family: 'Space Grotesk', sans-serif; }\n\n  .su-stone-eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: 2.5px;\n    text-transform: uppercase;\n    color: var(--gray-2);\n  }\n  .su-stone-eyebrow.su-stone-on-dark { color: rgba(255,255,255,0.6); }\n  .su-stone-eyebrow b { color: var(--stone); font-weight: 700; }\n  .su-stone-dark .su-stone-eyebrow b { color: var(--stone); }\n\n  \/* HERO *\/\n  .su-stone-hero {\n    background: linear-gradient(135deg, #0f172a 0%, #334155 100%);\n    color: #fff;\n    padding: 96px 48px 0 48px;\n    text-align: center;\n    border-bottom: 5px solid var(--stone);\n  }\n  .su-stone-hero h1 {\n    font-size: 58px; font-weight: 700; line-height: 1.05;\n    letter-spacing: -2px; margin: 24px auto 0 auto; max-width: 850px;\n  }\n  .su-stone-hero h1 em { font-style: normal; color: var(--stone); }\n  .su-stone-hero p { font-size: 18px; max-width: 700px; margin: 26px auto 0 auto; color: #cbd5e1; }\n  .su-stone-hero-img {\n    display: block; width: 100%; max-width: 700px; height: auto;\n    margin: 56px auto 0 auto; filter: drop-shadow(0 26px 50px rgba(0,0,0,0.5));\n  }\n  .su-stone-hero-foot { display: flex; flex-wrap: wrap; margin-top: 48px; border-top: 1px solid rgba(255,255,255,0.12); }\n  .su-stone-stat { flex: 1; min-width: 150px; padding: 22px 0 28px 0; border-right: 1px solid rgba(255,255,255,0.12); text-align: center; }\n  .su-stone-stat:last-child { border-right: none; }\n  .su-stone-stat .su-stone-num { font-family: 'Space Grotesk', sans-serif; font-size: 30px; font-weight: 600; color: #fff; display: block; }\n  .su-stone-stat .su-stone-lab { font-size: 11px; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.6); }\n\n  .su-stone-section { padding: 84px 48px; }\n  .su-stone-section h2 { font-size: 38px; font-weight: 700; letter-spacing: -1.2px; line-height: 1.05; margin: 16px 0 0 0; }\n\n  \/* CARDS *\/\n  .su-stone-cards { display: flex; margin-top: 48px; border: 1px solid var(--line); background: var(--paper-soft); }\n  .su-stone-card { flex: 1; padding: 34px 28px; border-right: 1px solid var(--line); }\n  .su-stone-card:last-child { border-right: none; }\n  .su-stone-card .su-stone-idx { font-family: 'Space Grotesk', sans-serif; font-size: 14px; font-weight: 700; color: var(--stone); }\n  .su-stone-card h3 { font-size: 22px; font-weight: 600; margin: 12px 0 10px 0; letter-spacing: -0.4px; }\n  .su-stone-card p { font-size: 14px; color: var(--gray); margin: 0; }\n\n  \/* METHOD STEPS *\/\n  .su-stone-steps { display: flex; margin-top: 48px; }\n  .su-stone-step { flex: 1; padding: 0 36px; border-left: 1px solid var(--line); }\n  .su-stone-step:first-child { padding-left: 0; border-left: none; }\n  .su-stone-step-num { font-family: 'Space Grotesk', sans-serif; font-size: 46px; font-weight: 500; color: var(--stone); line-height: 1; }\n  .su-stone-step h3 { font-size: 21px; font-weight: 600; margin: 14px 0 8px 0; }\n  .su-stone-step p { font-size: 14px; color: var(--gray); margin: 0; }\n\n  \/* SPLIT SECTIONS *\/\n  .su-stone-split { display: flex; align-items: stretch; flex-wrap: wrap; }\n  .su-stone-split-img { flex: 1; min-width: 320px; background: var(--paper-soft); display: flex; align-items: center; justify-content: center; overflow: hidden; padding: 40px;}\n  .su-stone-split-img img { width: 100%; height: 100%; object-fit: contain; display: block; filter: drop-shadow(0 15px 30px rgba(0,0,0,0.08));}\n  .su-stone-split-text { flex: 1; min-width: 320px; padding: 76px 48px; display: flex; flex-direction: column; justify-content: center; }\n  .su-stone-split-text h2 { font-size: 30px; font-weight: 700; letter-spacing: -0.8px; margin: 16px 0 18px 0; }\n  .su-stone-split-text p { font-size: 16px; color: var(--gray); margin: 0 0 15px 0; }\n  .su-stone-split-text p:last-child { margin-bottom: 0; }\n  \n  .su-stone-dark { background: var(--char); color: #e7e7ea; }\n  .su-stone-dark h2 { color: #fff; }\n  .su-stone-dark p { color: #cbd5e1; }\n  .su-stone-dark .su-stone-eyebrow { color: rgba(255,255,255,0.5); }\n\n  \/* SPEC TABLE *\/\n  .su-stone-spec { width: 100%; border-collapse: collapse; margin-top: 40px; }\n  .su-stone-spec th[scope=\"row\"] {\n    text-align: left; width: 38%; padding: 16px 20px;\n    font-size: 12px; font-weight: 700; letter-spacing: 0.8px; text-transform: uppercase;\n    color: var(--ink); border-bottom: 1px solid var(--line); vertical-align: top;\n    font-family: 'Inter', sans-serif;\n  }\n  .su-stone-spec td { padding: 16px 20px; font-size: 15px; color: var(--gray); border-bottom: 1px solid var(--line); vertical-align: top; }\n  .su-stone-spec tr:first-child th, .su-stone-spec tr:first-child td { border-top: 2px solid var(--stone); }\n\n  \/* FAQ *\/\n  .su-stone-faq { margin-top: 36px; }\n  .su-stone-faq dt { font-family: 'Space Grotesk', sans-serif; font-size: 19px; font-weight: 600; padding: 24px 0 8px 0; border-top: 1px solid var(--line); color: var(--ink);}\n  .su-stone-faq dt:first-child { border-top: none; }\n  .su-stone-faq dd { margin: 0 0 4px 0; font-size: 15px; color: var(--gray); }\n\n  \/* FOOTER *\/\n  .su-stone-foot { background: var(--ink); color: #fff; text-align: center; padding: 68px 40px; }\n  .su-stone-foot h2 { font-size: 38px; font-weight: 700; letter-spacing: -1px; margin: 0; color: var(--stone); }\n  .su-stone-foot p { font-size: 11px; letter-spacing: 3.5px; text-transform: uppercase; color: var(--gray-2); margin: 16px 0 0 0; }\n\n  @media (max-width: 760px) {\n    .su-stone-section { padding: 56px 22px; }\n    .su-stone-hero { padding: 64px 22px 0 22px; }\n    .su-stone-hero h1 { font-size: 38px; }\n    .su-stone-cards { flex-direction: column; }\n    .su-stone-card { border-right: none; border-bottom: 1px solid var(--line); }\n    .su-stone-card:last-child { border-bottom: none; }\n    .su-stone-steps { flex-direction: column; gap: 32px; }\n    .su-stone-step { padding: 0; border-left: none; }\n    .su-stone-split-text { padding: 48px 22px; }\n    .su-stone-split-img { aspect-ratio: 4 \/ 3; min-width: 100%; padding: 20px;}\n    .su-stone-spec th[scope=\"row\"] { width: 42%; font-size: 11px; }\n    .su-stone-foot h2 { font-size: 26px; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"su-stone-wrap\"\u003e\n\n  \u003cdiv class=\"su-stone-hero\"\u003e\n    \u003cspan class=\"su-stone-eyebrow su-stone-on-dark\"\u003eBusiness Planner  ·  \u003cb\u003eMétodo de 15 Passos\u003c\/b\u003e  ·  A5\u003c\/span\u003e\n    \u003ch1\u003eEstratégia Sólida.\u003cbr\u003e\u003cem\u003eDo plano à execução.\u003c\/em\u003e\n\u003c\/h1\u003e\n    \u003cp\u003e\n      O \u003cstrong\u003eLeuchtturm1917 Start-up Journal A5 Stone Blue\u003c\/strong\u003e é o seu conselheiro de negócios em formato de caderno. Um guia tático que conduz você, passo a passo, através da validação da sua ideia, mapeamento de concorrência e preparação do pitch definitivo.\n    \u003c\/p\u003e\n    \u003cimg class=\"su-stone-hero-img\" src=\"https:\/\/www.livrariaskilo.com.br\/cdn\/shop\/files\/caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m-1243796783.jpg?v=1781114351\u0026amp;width=1946\" alt=\"Caderno Leuchtturm1917 Start-up Journal A5 Stone Blue\"\u003e\n    \u003cdiv class=\"su-stone-hero-foot\"\u003e\n      \u003cdiv class=\"su-stone-stat\"\u003e\n\u003cspan class=\"su-stone-num\"\u003e15\u003c\/span\u003e\u003cspan class=\"su-stone-lab\"\u003ePassos Guiados\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"su-stone-stat\"\u003e\n\u003cspan class=\"su-stone-num\"\u003e294\u003c\/span\u003e\u003cspan class=\"su-stone-lab\"\u003ePáginas Numeradas\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"su-stone-stat\"\u003e\n\u003cspan class=\"su-stone-num\"\u003e100g\u003c\/span\u003e\u003cspan class=\"su-stone-lab\"\u003ePapel Premium\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-section\"\u003e\n    \u003cspan class=\"su-stone-eyebrow\"\u003ePor que este caderno\u003c\/span\u003e\n    \u003ch2\u003ePlanejamento sem\u003cbr\u003eintimidação.\u003c\/h2\u003e\n    \u003cdiv class=\"su-stone-cards\"\u003e\n      \u003cdiv class=\"su-stone-card\"\u003e\n        \u003cspan class=\"su-stone-idx\"\u003e\/ 01\u003c\/span\u003e\n        \u003ch3\u003eEstrutura Validada\u003c\/h3\u003e\n        \u003cp\u003eDesenvolvido para remover a paralisia do começo. Modelos práticos, conselhos diretos e métodos visuais que transformam ideias brutas em planos de ação perfeitamente delineados.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"su-stone-card\"\u003e\n        \u003cspan class=\"su-stone-idx\"\u003e\/ 02\u003c\/span\u003e\n        \u003ch3\u003eGestão de Riscos\u003c\/h3\u003e\n        \u003cp\u003eEncare as perguntas difíceis com antecedência. Avalie o potencial do produto, entenda profundamente seu perfil empreendedor e defina os fatores cruciais para o sucesso.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"su-stone-card\"\u003e\n        \u003cspan class=\"su-stone-idx\"\u003e\/ 03\u003c\/span\u003e\n        \u003ch3\u003ePitch de Alto Impacto\u003c\/h3\u003e\n        \u003cp\u003eEstruture ativamente as suas conversas com investidores, sócios e primeiros clientes. Tudo registrado de forma permanente em papel de altíssima gramatura.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-split\"\u003e\n    \u003cdiv class=\"su-stone-split-img\"\u003e\n      \u003cimg src=\"https:\/\/www.livrariaskilo.com.br\/cdn\/shop\/files\/caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m-1243796786.jpg?v=1781114293\u0026amp;width=1946\" alt=\"Miolos e templates do Start-up Journal Stone Blue\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"su-stone-split-text\"\u003e\n      \u003cspan class=\"su-stone-eyebrow\"\u003eO Mentor no Papel\u003c\/span\u003e\n      \u003ch2\u003eA experiência empírica\u003cbr\u003edo mercado.\u003c\/h2\u003e\n      \u003cp\u003eO conteúdo deste caderno foi inteiramente concebido por \u003cstrong\u003eTim Jaudszims\u003c\/strong\u003e, um renomado *business angel*. Em sua trajetória, ele analisou detalhadamente mais de 2.000 pitch decks, reuniu-se com mais de 400 equipes e fundou com sucesso cinco empresas próprias.\u003c\/p\u003e\n      \u003cp\u003eToda essa visão analítica foi compilada nos 15 passos estruturados deste diário, garantindo que o seu planejamento seja à prova de falhas básicas.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-section\"\u003e\n    \u003cspan class=\"su-stone-eyebrow\"\u003eFases da Construção\u003c\/span\u003e\n    \u003ch2\u003eO roteiro até a execução.\u003c\/h2\u003e\n    \u003cdiv class=\"su-stone-steps\"\u003e\n      \u003cdiv class=\"su-stone-step\"\u003e\n        \u003cdiv class=\"su-stone-step-num\"\u003e01\u003c\/div\u003e\n        \u003ch3\u003eMapeamento\u003c\/h3\u003e\n        \u003cp\u003eA idea resolve um problema real? Compreenda as tendências, estude a sua base de clientes e documente o núcleo inegociável da sua proposta de valor.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"su-stone-step\"\u003e\n        \u003cdiv class=\"su-stone-step-num\"\u003e02\u003c\/div\u003e\n        \u003ch3\u003eModelagem\u003c\/h3\u003e\n        \u003cp\u003ePreencha os *templates* práticos para modelar o aspecto financeiro básico, projetar ameaças e visualizar a arquitetura operacional da sua futura empresa.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"su-stone-step\"\u003e\n        \u003cdiv class=\"su-stone-step-num\"\u003e03\u003c\/div\u003e\n        \u003ch3\u003eTração\u003c\/h3\u003e\n        \u003cp\u003eDesenvolva o seu argumento de vendas e registre estrategicamente os retornos e feedbacks de parceiros e investidores diretamente nas páginas de acompanhamento.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-split su-stone-dark\"\u003e\n    \u003cdiv class=\"su-stone-split-text\"\u003e\n      \u003cspan class=\"su-stone-eyebrow\"\u003eDesign Corporativo\u003c\/span\u003e\n      \u003ch2\u003eEstabilidade em\u003cbr\u003eStone Blue.\u003c\/h2\u003e\n      \u003cp\u003eCom encadernação de capa dura no tom Stone Blue (azul-pedra), este caderno emana sobriedade, foco e estabilidade. A clássica abertura plana (lies flat) da Leuchtturm1917 assegura o conforto necessário para longas horas de planejamento de negócios.\u003c\/p\u003e\n      \u003cp\u003eEquipado com 294 páginas numeradas, bolso expansível traseiro para cartões, dois marcadores de fita e fechamento seguro por elástico perfeitamente integrado à estética do caderno.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"su-stone-split-img\" style=\"background: #0f172a;\"\u003e\n      \u003cimg src=\"https:\/\/www.livrariaskilo.com.br\/cdn\/shop\/files\/caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m-1243796784.jpg?v=1781114170\u0026amp;width=1946\" alt=\"Detalhes e fechamento elástico Leuchtturm1917 Stone Blue\"\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-split\"\u003e\n    \u003cdiv class=\"su-stone-split-text\"\u003e\n      \u003cspan class=\"su-stone-eyebrow\"\u003eFerramenta de Diagnóstico\u003c\/span\u003e\n      \u003ch2\u003eMapeamento de riscos\u003cbr\u003ee fatores de sucesso.\u003c\/h2\u003e\n      \u003cp\u003eO Start-up Journal atua como um verdadeiro filtro de viabilidade comercial. Através de layouts gráficos e tabelas pré-formatadas, você consegue analisar friamente se possui o perfil empreendedor necessário para o projeto e quais são os gargalos ocultos que poderiam ameaçar a operação.\u003c\/p\u003e\n      \u003cp\u003eColocar as hipóteses no papel de 100 g\/m² ajuda a mitigar prejuízos financeiros antes mesmo de iniciar o desenvolvimento do MVP.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"su-stone-split-img\"\u003e\n      \u003cimg src=\"https:\/\/www.livrariaskilo.com.br\/cdn\/shop\/files\/caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m-1243796785.jpg?v=1781114113\u0026amp;width=1946\" alt=\"Mapeamento interno e páginas de diagnóstico do Start-up Journal\"\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-section\" style=\"background: var(--paper-soft); padding-top: 64px; padding-bottom: 64px;\"\u003e\n    \u003cspan class=\"su-stone-eyebrow\"\u003eFicha técnica\u003c\/span\u003e\n    \u003ch2\u003eEspecificações.\u003c\/h2\u003e\n    \u003ctable class=\"su-stone-spec\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMarca\u003c\/th\u003e\n\u003ctd\u003eLeuchtturm1917\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLinha\u003c\/th\u003e\n\u003ctd\u003eStart-up Journal (Caderno Guiado para Empreendedores)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eAutor do Método\u003c\/th\u003e\n\u003ctd\u003eTim Jaudszims (Business Angel e Empreendedor)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCor\u003c\/th\u003e\n\u003ctd\u003eStone Blue (Azul-pedra)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eFormato\u003c\/th\u003e\n\u003ctd\u003eA5 \/ Médio (145 × 210 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eTipo de capa\u003c\/th\u003e\n\u003ctd\u003eCapa Dura\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eNúmero de páginas\u003c\/th\u003e\n\u003ctd\u003e294 páginas numeradas\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eGramatura do papel\u003c\/th\u003e\n\u003ctd\u003e100 g\/m² (Alta resistência e opacidade)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eConteúdo interno\u003c\/th\u003e\n\u003ctd\u003eFrameworks práticos, conselhos táticos e seções de plano de negócios divididas em 15 passos\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-section\"\u003e\n    \u003cspan class=\"su-stone-eyebrow\"\u003ePerguntas frequentes\u003c\/span\u003e\n    \u003ch2\u003eTire suas dúvidas.\u003c\/h2\u003e\n    \u003cdl class=\"su-stone-faq\"\u003e\n      \u003cdt\u003eComo o Start-up Journal está estruturado?\u003c\/dt\u003e\n      \u003cdd\u003eEle atua como um guia tático de 15 passos. Apresenta tópicos estruturados em ordem lógica, combinando conselhos objetivos de negócios, modelos práticos para preenchimento e métodos para validar ideias, mitigar riscos e engajar investidores e clientes.\u003c\/dd\u003e\n      \u003cdt\u003eQual é a configuração física do caderno?\u003c\/dt\u003e\n      \u003cdd\u003eO formato é A5 (145 × 210 mm), perfeito para transporte. Ele conta com capa dura rígida e durável e 294 páginas numeradas em papel especial de 100 g\/m², que evita o vazamento da tinta para o verso da folha (bleed-through).\u003c\/dd\u003e\n      \u003cdt\u003eQual a autoridade do autor do conteúdo?\u003c\/dt\u003e\n      \u003cdd\u003eO diário foi escrito por Tim Jaudszims, um experiente \"business angel\" que participou da fundação de cinco empresas próprias, esteve envolvido com mais de 400 times e avaliou mais de 2.000 projetos de startups ao longo da carreira.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"su-stone-foot\"\u003e\n    \u003ch2\u003eEstratégia. Validação. Lançamento.\u003c\/h2\u003e\n    \u003cp\u003eLeuchtturm1917 Start-up Journal · Livraria Skilo\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Leuchtturm1917","offers":[{"title":"Default Title","offer_id":49661341499634,"sku":"363844","price":344.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4794\/8786\/files\/caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m-1243796783.jpg?v=1781114351","url":"https:\/\/www.livrariaskilo.com.br\/products\/caderno-leuchtturm1917-start-up-journal-a5-stone-blue-100-g-m","provider":"Livraria Skilo","version":"1.0","type":"link"}